Tariff-ying or tariff-ic?

From an investment perspective, 2025 has either felt “tariff-ying” or “tariff-ic,” depending on your regional focus.

In the US, the Trump administration’s tariffs have moved faster and gone further than expected. The S&P 500 is down 3% year to date and 7% from its February peak.

Meanwhile, both Europe and China have responded to US actions. Europe has demonstrated its willingness to increase defense spending to be less reliant on the US. China announced further policy stimulus aimed at boosting domestic consumption. Equity markets in Europe and China are up around 15% and 17% this year, respectively (MSCI EMU and MSCI China indices).

Market volatility is likely to remain elevated in the near term. President Donald Trump this week announced a 25% tariff on auto imports. We expect the US to announce further tariffs on most major trading partners on 2 April, and we believe the direct and indirect effect of tariffs will feature prominently during the first-quarter earnings season starting in mid-April.

But despite stagflation concerns, we expect news flow to become more positive toward the second half of the year. Recent comments from the Trump administration suggest some flexibility on its reciprocal tariff plans, potentially implying a willingness to find “deals” to ease tariffs. A budget reconciliation bill could refocus attention on market-positive aspects of the Trump agenda. We also expect the Federal Reserve to cut interest rates at its 18 June meeting if it sees signs of the labor market softening.

From current levels, we expect US equities to outperform their European and Asian counterparts over the balance of 2025. Positioning and sentiment data suggest that the long-held “US exceptionalism” view is no longer as widely held—suggesting greater scope for positive surprises—and despite tariff risks, we are confident about US economic prospects and the earnings growth potential for leading AI companies.

Conversely, sharp year-to-date rallies in Eurozone and Chinese stocks suggest that European fiscal stimulus, Chinese AI developments, and a more pro-business stance from the Chinese government may be priced in the near term, while tariffs remain a threat.

Investors who are underallocated can take advantage of near-term volatility by phasing into broad US equities and stocks exposed to AI. Following the recent rally, we maintain a more selective approach in Europe and Asia, with a focus on beneficiaries from European fiscal spending, the Taiwanese market, and state-owned enterprises in mainland China.

We also like companies exposed to the power and resources value chain, and have recently published a new “transformational innovation opportunity:” Longevity. This highlights products and services promoting a longer healthy lifespan that we expect will be in high demand in the years ahead.

Beyond equities, we believe investors should seek durable income in quality bonds, as yields remain relatively high. In currencies, we believe the US dollar could rally in the near term, but that its strength is likely to fade later this year. We expect the US dollar to end the year close to current levels, presenting an opportunity to “trade the range.” We also believe gold remains appealing amid geopolitical uncertainty, and persistent private and institutional investor demand.

Figure 1: US equities have underperformed the rest of the world this year

MSCI US and MSCI ACWI ex-US indices, rebased

A line chart showing the MSCI US and MSCI ACWI ex-US indices, rebased, revealing that US equities have underperformed the rest of the world this year.
Source: Bloomberg, UBS, as of March 2025

US

Let’s start with the bad news. Forecasting the Trump administration’s next policy moves is challenging, and we see a number of events that may drive renewed volatility for US markets over the next few weeks.

We expect the US to announce tariffs on most major trading partners on 2 April. Differing global views on the nature of “reciprocal” tariffs could lead to a cycle of tit-for-tat escalation in the weeks thereafter. US inflation data on 10 April could contribute to shifting Fed rate-cut expectations. March retail sales on 16 April are another potential source of volatility given the focus on US consumer spending. Moreover, first-quarter earnings will be released from mid-April through early May. The direct and indirect effects of tariffs and trends in AI monetization will be high on investors’ agendas and could contribute to further volatility.

Now for the good news: News flow could become more positive toward the end of the second quarter. Although the Trump administration has expressed a willingness to tolerate economic “disturbances,” recent comments also suggest some flexibility in its reciprocal tariff plans. So far, the threat of tariffs has been followed by negotiations to soften them.

Also, House and Senate Committees are working on a budget reconciliation bill that would confirm the extension of the individual personal income tax cuts and the return of some expired corporate tax breaks under the 2017 Tax Cuts and Jobs Act (TCJA). Although the actual budget may not pass until later in the year, progress in negotiations would likely boost market sentiment.

We also expect the Fed to cut interest rates at its 18 June meeting if it sees signs of the labor market softening. A resumption of monetary easing could help instill confidence that a “stagflation” scenario would be less likely, support equity markets, and reduce volatility.

Fundamentally, we estimate that—all else equal—the effect of tariffs would knock around 2 percentage points off 2025 S&P 500 earnings growth in our base case. We now expect 6% earnings per share growth, and we have accordingly reduced our year-end target for the index to 6,400 (from 6,600). But this also means that, in our view, there is still meaningful upside by year-end. Despite weaker economic sentiment data, we believe the US growth and earnings backdrop remains positive, and key structural drivers like AI demand are intact.

We note that previously elevated investor positioning in US stocks has now normalized. US investor sentiment has also turned bearish. At the March equity low, only 19% of respondents to the American Association of Individual Investors’ (AAII) weekly surveys were expecting stocks to be higher over the next six months—lower than 98% of all readings since the survey began in 1987. Historically, when fewer than 25% of respondents to the AAII survey are bullish, a year later US stocks are 16% higher on average (with an 85% chance of a gain, compared to a 9% increase for stocks with a 78% chance for all 12-month periods over the past 35 years).

Figure 2: Weak investor sentiment toward US equities is usually a good contrarian indicator

Average S&P 500 returns after <25% of AAII respondents are bullish and all periods

A column chart showing average S&P 500 returns after <25% of AAII respondents are bullish and all periods, revealing that weak investor sentiment toward US equities is usually a good contrarian indicator.
Source: Bloomberg, UBS, as of March 2025

While uncertainty related to AI monetization may also have played a role in the recent market volatility, we continue to believe that low-cost models like DeepSeek’s R1 will successfully coexist alongside leading frontier models and do not undermine the structural AI trend. Scale increasingly matters as large language models develop to become reasoning models. R&D intensity, measured as R&D spending divided by revenues, is higher in the US, at 13.5%, compared to 8% in China. However, this higher intensity is supported by the robust gross margins of US cloud platforms, which stand at around 70% versus 50% for their Chinese counterparts. We believe this advantage allows US companies to invest more heavily in R&D without sacrificing profitability.

We therefore recommend that investors take advantage of the current US market volatility and use the below “accumulation strategies” to build medium- and longer-term exposure to US equities and companies exposed to AI.

April accumulation strategy

We believe investors should take advantage of volatility to build longer-term exposure. It is important to remain aware that volatility and headline news, including those related to tariffs, budget discussions, and economic and earnings developments may introduce additional uncertainty to market entry. Although market timing is challenging, our current assessment of select risks can provide a structured framework for systematically increasing exposure:

S&P 500 level:

  • 5,000–5,250: Strong upside to year-end target and “tariff shock” scenario fully priced. Provided no recession forecast: Buy the dip.
  • 5,250–5,500: High upside to year-end target and “tariff shock” scenario largely priced. Provided no recession forecast: Accelerated phase in.
  • 5,500–6,000: Upside to year-end target, though market may face near-term swings. Gradual phase in/yield-generating strategies.
  • 6,000+: Moderate upside to year-end target. Downside scenario only partially priced, market vulnerable to near-term downside. Consider pausing or capital preservation strategies.

Europe

The threat of geopolitical crises, a change of government in Germany, and the Trump administration’s aggressive stance on tariffs have spurred European leaders into action, with the German parliament approving plans to ease the country’s fiscal restraints and exempt defense spending exceeding 1% of GDP from the country’s “debt brake.” While the funds will take time to come through, if Germany were to lift defense spending beyond 3% of GDP, we estimate the additional government expenditure could exceed EUR 1 trillion cumulatively over the next decade.

As we consider how investors should respond, we believe it is important to separate the short term from the longer term:

Looser fiscal policy in Germany, higher EU defense spending, and a potential Russia/Ukraine ceasefire are positive factors for European equities. Longer term, they can raise Europe’s trend growth, drive innovation, and potentially lower energy costs. We raised our index targets in February to reflect the emergence of these positives, and we forecast solid earnings growth of 5% in 2025 and 8% in 2026.

Near term, however, we believe it’s important to stay measured about a market (Stoxx 600) that has delivered as much performance in the year to date—around 8%—as it did in the previous 13 months. With drivers like greater fiscal spending now well known, we believe their ability to spur further gains for broad European equity markets may prove limited in the near term. The MSCI EMU currently trades on a 14.4x forward price-to-earnings multiple, above its historical average of 13.4x, though in our view valuations are supported by a decent fundamental outlook for the region.

Figure 3: Eurozone equity valuations are above their historical average

MSCI EMU, 12-month forward P/E (x) and historical average

A line chart showing MSCI EMU, 12-month forward P/E (x) and historical average, revealing that Eurozone equity valuations are above their historical average.
Source: Bloomberg, UBS, as of March 2025

Meanwhile, tariffs are a near-term risk for European equities. All else equal, we estimate a low-single-digit drag on earnings caused by first-order effects if a 25% tariff is levied on Europe. But the bigger impact could come from the hit to global GDP growth, as we estimate that every 1% reduction knocks off about 7% from European earnings.

In aggregate, we maintain our Neutral stance on Eurozone equities, and prefer selective exposure to the region. First, our “Six ways to invest in Europe” theme focuses on a selection of stocks exposed to positive European drivers (like pro-growth reforms in Germany or rising security investments), while also seeking to minimize exposure to tariff risks. Our current stock selection tilts toward the industrials, materials, real estate, and utilities sectors.

Second, we like Eurozone small- and mid-cap equities given their significant price-to-earnings discount compared to large caps, the largest in over 20 years. Small- and mid-cap companies have a higher exposure to the improved domestic growth outlook, and also offer exposure to structural growth drivers (including defense) owing to their high industrials weight.

While we retain a selective approach to European equities given near-term risks, a more favorable outcome on tariffs than we expect or a market pullback could create an opportunity for underallocated investors to build up their exposure to a more positive long-term story.

China

There are some exciting developments taking place in China right now. The release of low-cost, high-performance AI models—including DeepSeek R1, Qwen, and others—underlines China’s AI capabilities, and the recent National People’s Congress highlighted the importance of private tech innovation. Electric-vehicle maker BYD also announced battery charging and driver assistance advances.

However, like with Europe, we believe investors should stay measured about buying into a market after such a strong rally, especially given near-term tariff risks. The Hang Seng tech index is up roughly 25% year to date and has outperformed the US Nasdaq 100 index by around 57 percentage points since mid-September. The MSCI China index has rallied 17% year to date, yet we note that consensus earnings per share estimates for 2025 for the index have risen by only 0.3%.

Figure 4: The Hang Seng Tech index has outperformed the US Nasdaq 100 over the past six months

Nasdaq 100 vs. Hang Seng Tech index, rebased

A line chart showing the Nasdaq 100 vs. Hang Seng Tech index, rebased, revealing that the Hang Seng Tech index has outperformed the US Nasdaq 100 over the past six months.
Source: Bloomberg, UBS, as of March 2025

While US tariffs on China have long been expected, the new round of tariffs could come with a relatively high headline number to serve as a bargaining tool. Overall, we believe greater tariff pressure may trigger stronger policy support to help keep China’s 2025 economic growth target of roughly 5% achievable. Nevertheless, given near-term tariff risks and the extent of the rally this year, we keep a more selective approach within Chinese equities and favor defensive strategies centered on state-owned enterprises.

In Asia overall, we believe the best current opportunities lie in Taiwan. We expect Taiwanese equities to benefit from an acceleration in AI capital spending by US megacap technology companies (the IT sector accounts for close to 80% of the MSCI Taiwan index by market cap).

Investment ideas

While the near-term path is uncertain, we expect meaningful upside by year-end for US equities. We therefore recommend using volatility in the second quarter to build exposure to US equities and AI. We also like companies exposed to power and resources, and believe that Longevity will prove to be a transformational innovation opportunity over the coming years. As demand for products to extend healthy lifespans increases, select companies in the health care, medical devices, consumer goods, and real estate sectors are well positioned to benefit, in our view.

After notable rallies in European and Chinese markets, we are conscious that tariffs could prove a headwind in the months ahead. We therefore prefer a more selective approach in Europe and Asia, focused on the beneficiaries of higher European fiscal spending, Taiwan, and state-owned enterprises in mainland China.

Beyond equities, we believe investors should seek durable portfolio income. High grade and investment grade bonds offer attractive risk-reward, in our view. We also see other opportunities for seeking durable portfolio income, including through diversified fixed income strategies, senior loans, private credit, and equity income strategies. In currencies, we believe the US dollar could rally in the near term, but that its strength is likely to fade later this year. We expect the dollar to end the year close to current levels against most major peers, so we like strategies to trade the range in the months ahead.

Figure 5: Gold prices tend to rise during times of economic uncertainty

Gold, USD/oz (lhs) vs. Global Economic Policy Uncertainty Index (rhs)

A line chart showing gold, USD/oz (lhs) vs. Global Economic Policy Uncertainty Index (rhs), revealing that gold prices tend to rise during times of economic uncertainty.
Source: Bloomberg, UBS, as of March 2025

Geopolitical and economic uncertainty has spurred demand for gold in the first quarter, pushing its price to record highs. We expect further, albeit more limited, gains for the metal, forecasting the price to reach USD 3,200/oz this year. Gold remains a valuable portfolio hedge, in our view.

Messages in Focus

Take advantage of US volatility

Volatility is likely to be elevated in the weeks ahead, but we believe that US equities will deliver meaningful returns and outperform other markets over the balance of the year owing to stronger structural growth drivers, less exposure to economic downside from tariffs, and still-solid earnings growth. Investors should take advantage of market dips to buy into broad US equities and companies exposed to AI.

Go long longevity

We foresee a vast future market for our new Longevity theme. Recent market declines have, in our view, created an opportunity to invest, particularly in the US health care sector. In the short term, we expect clearer policies and positive developments, such as updates to government health care programs, to bolster growth. And as people live longer, wealthier, and healthier lives, we anticipate a growing demand for products that extend healthy lifespans.

Be selective in Europe and Asia

European and Asian markets began the year on a strong note. However, tariffs and heightened geopolitical risks may affect growth. We recommend selectivity, favoring beneficiaries of increased fiscal spending and small- to mid-cap stocks in Europe. In Asia, we favor Taiwan for its structural growth market and recommend defensive strategies centered on mainland China’s state-owned enterprises. Additionally, we believe structural growth opportunities in sectors such as power and resources, with exposure beyond the US, should yield solid returns.

Seek durable income

Downside risks to growth have risen, yet bond yields remain elevated, which we believe creates an opportunity for investors to seek durable portfolio income and optimize cash returns. High grade and investment grade bonds offer attractive risk-reward, in our view, and we like diversified fixed income strategies (including senior loans, private credit, and equity income strategies).

Trade the range in currencies

We expect the US dollar to trade in a range against its major currency peers in the months ahead. The risks of weaker European currencies are fading amid ongoing uncertainty over US growth and inflation. Equally, with the near-term benefit from fiscal expansion in Germany priced in and tariffs looming, we wouldn’t chase the euro higher. We focus on trading the range in EURUSD, USDCHF, and GBPUSD.

Navigate political risks

We expect gold, now above USD 3,000/oz, to continue serving as a hedge against geopolitical and inflation risks. We forecast oil at USD 80/bbl by the year-end, expecting markets to remain undersupplied despite reported surpluses, and rate it Attractive. Elsewhere, capital preservation strategies can help limit losses while maintaining exposure to gains, although rising volatility may increase costs.

Disclaimer / Risk Information

Nontraditional asset classes are alternative investments that include hedge funds, private equity, real estate, and managed futures (collectively, alternative investments). Interests of alternative investment funds are sold only to qualified investors, and only by means of offering documents that include information about the risks, performance and expenses of alternative investment funds, and which clients are urged to read carefully before subscribing and retain. An investment in an alternative investment fund is speculative and involves significant risks. Specifically, these investments (1) are not mutual funds and are not subject to the same regulatory requirements as mutual funds; (2) may have performance that is volatile, and investors may lose all or a substantial amount of their investment; (3) may engage in leverage and other speculative investment practices that may increase the risk of investment loss; (4) are long-term, illiquid investments; there is generally no secondary market for the interests of a fund, and none is expected to develop; (5) interests of alternative investment funds typically will be illiquid and subject to restrictions on transfer; (6) may not be required to provide periodic pricing or valuation information to investors; (7) generally involve complex tax strategies and there may be delays in distributing tax information to investors; (8) are subject to high fees, including management fees and other fees and expenses, all of which will reduce profits.

Interests in alternative investment funds are not deposits or obligations of, or guaranteed or endorsed by, any bank or other insured depository institution, and are not federally insured by the Federal Deposit Insurance Corporation, the Federal Reserve Board, or any other governmental agency. Prospective investors should understand these risks and have the financial ability and willingness to accept them for an extended period of time before making an investment in an alternative investment fund, and should consider an alternative investment fund as a supplement to an overall investment program.

In addition to the risks that apply to alternative investments generally, the following are additional risks related to an investment in these strategies:

  • Hedge Fund Risk: There are risks specifically associated with investing in hedge funds, which may include risks associated with investing in short sales, options, small-cap stocks, “junk bonds,” derivatives, distressed securities, non-US securities and illiquid investments.
  • Managed Futures: There are risks specifically associated with investing in managed futures programs. For example, not all managers focus on all strategies at all times, and managed futures strategies may have material directional elements.
  • Real Estate: There are risks specifically associated with investing in real estate products and real estate investment trusts. They involve risks associated with debt, adverse changes in general economic or local market conditions, changes in governmental, tax, real estate and zoning laws or regulations, risks associated with capital calls and, for some real estate products, the risks associated with the ability to qualify for favorable treatment under the federal tax laws.
  • Private Equity: There are risks specifically associated with investing in private equity. Capital calls can be made on short notice, and the failure to meet capital calls can result in significant adverse consequences including, but not limited to, a total loss of investment.
  • Foreign Exchange/Currency Risk: Investors in securities of issuers located outside of the United States should be aware that even for securities denominated in US dollars, changes in the exchange rate between the US dollar and the issuer’s “home” currency can have unexpected effects on the market value and liquidity of those securities. Those securities may also be affected by other risks (such as political, economic or regulatory changes) that may not be readily known to a US investor.

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