Investor Watch
US presidential election
Investors and business owners weigh the impact of the election
We recently surveyed investors and business owners in the US to better understand their views ahead of the US presidential election. While both groups are feeling more optimistic than at the height of the pandemic four years ago, concerns about the economy remain. And they differ on which candidate they feel is best equipped to handle it.
Investors favor Harris
Investors favor Harris
57% of investors favor Harris.
43% of investors favor Trump.
Business owners favor Trump
Business owners favor Trump
47% of business owners favor Harris.
53% of business owners favor Trump.
The economy is the top election issue
The economy is the top election issue
84% of investors say that the economy is their top election issue.
83% of business owners say that the economy is their top election issue.
Many investors are considering portfolio changes
Many investors are considering portfolio changes
77%
“I am looking to make changes to my portfolio before the election.”
Business owners want help navigating the election
Business owners want help navigating the election
82%
“Having expert financial guidance is especially important for me in an election year.”
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About the UBS election survey 2024
UBS surveyed 971 investors and 500 business owners in the US with at least $1m in investable assets (for investors) or at least $1m in annual revenue and at least one employee other than themselves (for business owners) from Aug 13-19, 2024. For the August 2020 results, UBS surveyed 947 investors and 448 business owners, from August 26 – 31, 2020.
