What is shaping the future of philanthropy?

Trends in Philanthropy 2025 identifies key developments to watch

Woman touching LED screen

Philanthropy 2025

With the next generation—Gen X, Millennials and Gen Z—set to inherit substantial wealth over the coming decades, their opinions and preferences will increasingly influence the future of philanthropy.

  • $124 trillion

    is expected to be transferred across generations in the next 25 years

  • $105 trillion

    will flow to heirs

Four trends to watch

  1. 01

    Focus on impact returns

    Next Gens are increasingly blurring the lines between philanthropy and investing

  2. 02

    Hands-on approach

    Next Gens are more likely to work collaboratively, share knowledge and seek evidence of impact

  3. 03

    Focus on climate and justice

    Next Gens increasingly support initiatives focused on climate and social injustice

  4. 04

    Tap the power of digital

    Younger philanthropists are more likely to use technology to find, support, promote and track impact

We’ve seen our clients increasingly embrace innovative philanthropy. As we develop new ways of financing impact, we see our clients starting to adopt them, and Next Gen in particular is poised to accelerate this trend.
Dhun Davar
Head of Social Finance, UBS Optimus Foundation

Gain insights into trends shaping the future of philanthropy 
Fill out the form below to learn more about trends we’ve identified based on conversations, meetings and philanthropy trips around the globe. And connect with a UBS Advisor.

Marketing Form
Legal note Legal note

The data entered into this form is transmitted encrypted to UBS Switzerland AG via the internet and distributed to local UBS offices appropriately. Nevertheless, in order to maintain discretion, please do not include any confidential data such as account numbers. Via this form UBS does not accept any instructions for business transactions such as the opening of accounts, payment orders, trading orders, revocations of orders or authorizations, blocking of credit cards, changes of address, etc. Please contact the appropriate office or your client advisor for such transactions.

By providing your telephone number and/or e-mail address above you expressly approve UBS contacting you via telephone and/or via unsecured e-mail. To improve the ability of UBS to advise you on your financial questions, UBS will provide your contact information to a trusted third party, which will provide UBS with publicly available information about you. This information will be for UBS internal use only and will not be shared in any way outside of the company.

Please note: The use of e-mail can involve substantial risks such as lack of confidentiality, potential manipulation of contents or sender's address, wrong recipient, viruses etc. UBS assumes no responsibility for any loss or damage resulting from the use of e-mails. UBS recommends in particular that you do not send any sensitive information, that you do not include details of the previous message in any reply, and that you enter e-mail addresses manually every time you write an e-mail.

As a firm providing wealth management services to clients, UBS Financial Services Inc. offers investment advisory services in its capacity as an SEC-registered investment adviser and brokerage services in its capacity as an SEC-registered broker-dealer. Investment advisory services and brokerage services are separate and distinct, differ in material ways and are governed by different laws and separate arrangements. It is important that clients understand the ways in which we conduct business, that they carefully read the agreements and disclosures that we provide to them about the products or services we offer. A small number of our financial advisors are not permitted to offer advisory services to you, and can only work with you directly as UBS broker-dealer representatives. Your financial advisor will let you know if this is the case and, if you desire advisory services, will be happy to refer you to another financial advisor who can help you. Our agreements and disclosures will inform you about whether we and our financial advisors are acting in our capacity as an investment adviser or broker-dealer. For more information, please review the PDF document at ubs.com/relationshipsummary.

I confirm that I understand the legal note above and have taken note of and accept the above given risks as well as the terms of use and the privacy statement relating to the UBS website. I agree that any personal data provided may be used by UBS for its own marketing purposes.

© 2024. All rights reserved.

Get in touch

Together, we can help you pursue what’s important