Switzerland is passionate about football

UBS is the main partner of the Swiss Football Association

A long-term partnership

UBS is the main partner of the Swiss Football Association (SFA), building on the long-term partnership that began with Credit Suisse in 1993. The bank is main partner for all junior and senior national teams in men's and women's football, the Beach Soccer national team, the eFootball national team and the promotion of young talent in Switzerland.

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    years
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    World Cup appearances (A-teams)
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    European Championship (A-teams)
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    annual children's football tournaments

Laying the foundations for future success through the promotion of young talent and creating the best possible conditions for long-term success continues to be a key goal, as it has been since the partnership began in 1993, demonstrated with half of the financial commitment being dedicated to promoting young talent.

Children's and grassroots football also remain an important part of the partnership, which continues to include the official Swiss schools football championship. And in line with UBS’s commitment to equally supporting athletes of all genders, both the women’s and men's teams will continue to receive equal premiums.

Young football talent

Children’s and grassroots football are an integral part of our partnership with the Swiss Football Association, which includes the official Swiss School Football Championship and Football Festivals. Laying the foundation for future success by promoting young talent and creating the best possible conditions for long-term success has been a central element of the partnership since the beginning of the cooperation in 1993. This is reflected in the fact that half the financial commitment goes to the promotion of young talent.

UBS Football Cup logo

UBS Football Cup

The UBS Football Cup, which is also the largest youth football tournament in Switzerland with 68,000 annual participants, promotes the full breadth of young football talent in Switzerland. Throughout the country, children and adolescents aged ten to 16 in more than 6,000 teams compete in the canton-level preliminary rounds for a slot in the finals.

UBS Football Festival logo

UBS Football Festival

As a further means of promoting youth football, UBS sponsors the UBS Football Festival (until summer 2024, Credit Suisse Kids Festival), giving even the youngest players an unforgettable football experience. Every year, 20 UBS Football Festivals are held for over 5,800 registered players between the ages of five and ten, with a focus on one thing: fun with football both on and off the pitch. The UBS Football Festival provides an attractive tournament program with competitions, ensuring that junior players can enjoy an unforgettable football experience with their friends and family.

UBS Football Skills logo

UBS Football Skills

UBS Football Skills by SFV is the platform for the Swiss football community. The players receive points for their football skills, are rewarded for special achievements and their commitment to the club and test their football knowledge in a quiz. The points collected count for individual and club rankings and can be exchanged for prizes in the shop. The web app combines the appeal of the digital world with the irreplaceable fun of being on the pitch. It's not just skill with the ball that counts, but also values such as fair play, commitment to the club and team spirit.

Long-term partnership

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