Generative AI Unlocked

Insights. Innovations. Implications.

Will Generative AI deliver a generational transformation?

Fast-paced developments in Generative AI have created a global discussion about the potential for a generational transformation of business. We explore the opportunities and threats presented across 30-plus sectors in our flagship Q-Series analysis. 

Key data

UBS Evidence Lab findings reveal the top three sectors seeing the most frequent references to Generative AI on earnings calls:

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    Software & Services
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    Media & Internet
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    Support Services

Take a glimpse into the world of Generative AI

UBS Global Research and Evidence Lab is at the forefront of Generative AI revolution debates. Watch our latest videos for question-driven, forward looking research within the space.

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    Overview on the Generative AI series

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        ESG considerations for Generative AI

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            Impacts on the Internet sector

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                Impacts on the Support Services sector

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                    Impacts on the Media sector

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                        Impacts on the Hardware sector

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                            Impacts on the Insurance sector

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                                Impacts on the Retail sector


                                Recommended reads

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                                    Lewis Hamilton on Tech and Innovation

                                    We caught up with Mercedes-AMG PETRONAS F1 Team Driver Lewis Hamilton on how technology has supercharged the world of F1 racing and how he and his team are using new tools to improve performance. 

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                                    APAC Focus: How will generative AI reshape the China non-bank financial sector? (Part I)

                                    We are optimistic about the application prospect of generative AI in the financial industry

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                                    ESG considerations for Generative AI

                                    How does uncertainty, explainability, bias and environmental impact play a role in its adoption?

                                    Generative AI V2

                                    Will Generative AI deliver a generational transformation?

                                    How can it impact industries and businesses? Our latest Q-Series article provides a framework for evaluating sector opportunities and risks across 30+ sectors.

                                    Generative AI V2

                                    AI: No longer a question of ‘when’, but ‘how’

                                    How AI is innovating almost every sector of the global economy

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                                    How AI is accelerating the C-Suite

                                    AI is impacting every enterprise function, from sales teams and product design through to executive-level decision-making.

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                                    How smart technologies are driving industry 6.0 and beyond

                                    Touted as the next phase of industrialization, Industry 6.0 will be enabled by the creation of fully integrated, intelligent systems that can operate autonomously.

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                                    Greentech: What’s next?

                                    Generative artificial intelligence (AI) promises a true step-change in how products are built and customers serviced. We discussed this transformative potential at the UBS Future-Now APAC Conference in Hong Kong in mid-June.

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                                    Readying for a new generative AI reality

                                    Generative artificial intelligence (AI) promises a true step-change in how products are built and customers serviced. We discussed this transformative potential at the UBS Future-Now APAC Conference in Hong Kong in mid-June.

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                                    Diversity of thought drives innovation in tech

                                    Read insights from the inaugural UBS Women in Tech Summit in June, including advances in AI and investing for a positive impact.

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                                    Highlights from an expert call

                                    AI has the potential to transform the industry, which companies will benefit the most and what challenges will they face in implementation?

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                                    AI technology across China and India

                                    Could China and India traverse different paths to AI dominance? Look back at our 2020 views on the space


                                    Research podcasts

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                                    How Does Generative AI Impact Insurance Companies?

                                    Are insurance companies more positively or negatively impacted by the democratization of generative AI? UBS Head of EMEA insurance explores how insurance companies are leveraging this rapid advancement of technology to reduce costs. *(This information is subject to a disclaimer at the end of this podcast. Please ensure that you listen to the disclaimer and go to www.ubs.com for further information about UBS).

                                    12:09

                                    Introduction to ChatGPT: Generative AI

                                    Are we entering a golden age of AI progress? UBS Internet analyst, Lloyd Walmsley, and UBS TMT Sector Specialist, Global Markets, Kelsey Perselay, outline key developments, potential disruptions and the wider implications amid the AI inflection point. *(This information is subject to a disclaimer at the end of this podcast. Please ensure that you listen to the disclaimer and go to www.ubs.com for further information about UBS).

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                                    06:22

                                    How Does Generative AI Impact Media Companies?

                                    What are the key opportunities and threats media companies are facing with generative AI? Our latest podcast explores the impact on entertainment, music, gaming, publishing, and advertising. *(This information is subject to a disclaimer at the end of this podcast. Please ensure that you listen to the disclaimer and go to www.ubs.com for further information about UBS).

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                                    How Does Generative AI Impact ESG Considerations?

                                    How does uncertainty, explainability, bias, and environmental impact link to the use of generative AI? Our latest podcast explores the potential impacts of generative AI from an ESG perspective. *(This information is subject to a disclaimer at the end of this podcast. Please ensure that you listen to the disclaimer and go to www.ubs.com for further information about UBS).