1968 - 1972

Introduction of the Swiss cheque card.

SBC opens a representative office in Sydney.

Union Bank opens representative offices in Buenos Aires, Hong Kong, Sydney, Melbourne and Beirut.

Union Bank establishes a Share Participation Plan for the members of the bank's management team.

Neil Armstrong becomes the first man on the moon.

The negotiations on the Strategic Arms Limitation Treaty (SALT I & II) begin, marking a new era of détente in U.S.–Soviet relations.

The famous Woodstock Music & Art Fair is held in the U.S.

In October, Union Bank opens Switzerland's first below-the-ground bank agency, in Zurich main station's underground shopping alley.

Employee numbers at Union Bank grow to nearly 10,000 (of which almost half are younger than 25).

Union Bank establishes the American UBS Corporation in New York, for underwriting in the U.S. market as well as Union Bank of Switzerland (underwriters) Ltd., Hamilton, Bermuda.

SBC founds SBC Australia Ltd. and opens a representative office in Singapore.

SBC is the first Swiss bank to launch an international advertising campaign.

SBC is the first Swiss bank (and second European) to open a full branch in Tokyo.

The Soviet Union launches the first space station, Salyut 1, into orbit.

The punk subculture emerges, uniting a diverse array of ideologies, and forms of expression, including music, fashion, and visual arts.

Union Bank sets up a branch in Hong Kong and establishes representative offices in Montreal, San Francisco, Caracas, Singapore, and Bahrain.

By year's end SBC employs over 8,800, Union Bank more than 11,000 people.

In New York the first electronic exchange, Nasdaq, becomes operational.

The gold convertibility of the US Dollar is abandoned.

The environmental campaign group Greenpeace is founded.

Ray Tomlinson invents the first internet-based email system.

Michael Jackson, the "King of Pop", begins his solo career.

SBC celebrates its 100th anniversary and establishes the Swiss Bank Corporation Centenary Foundation for the support of cultural, scientific and charitable institutions.

Union Bank launches the first option bond in Switzerland.

Union Bank absorbs Bank Pozzy in Poschiavo (in the Canton of Graubünden) and turns it into a branch. With Bank Pozzy's roots going back to 1747, the new Union Bank branch becomes, in historical terms, the bank's oldest.

The Watergate scandal engulfs the administration of U.S. President Richard Nixon.