UBS Craftmakers

A new short film series sharing the stories of individuals who are modern masters of their craft – from Formula 1 icon Lewis Hamilton, to award-winning creative director and costume designer June Ambrose.

Get to know the UBS Craftmakers

It takes dedication, expertise, and precision to truly master a craft. At UBS, we believe this commitment mirrors the values that drive our own approach. The Craftmakers short film series explores these shared principles, showcasing the stories of those who embody excellence in their field and celebrating mastery in all its forms. Above all, Craftmakers underscores our recognition of craft as a universal pursuit of quality and integrity.

Chankalun

Exploring the intricate intersection of craft, art, science and even sport, iconic neon artist Chankalun reveals the decades of dedication required to master her medium and develop her own creative aesthetic. Reflecting on a practice that embodies commitment, she explains how innovation and experimentation fuels her craft.

George Russell

Passion. Persistence. Pride. Have you ever wondered what it takes to earn a place on the Formula One grid? Mercedes-AMG PETRONAS Formula One Team driver George Russell takes us on a journey of the unwavering devotion and focus required to overcome the background noise and reach the pinnacle of motorsport.

Lewis Hamilton

The Mercedes-AMG PETRONAS Formula One Team Driver explores the choices he has made along his journey to become a racing champion. Find out how he built his reputation as a sporting icon by striving for perfection and standing up for what he believes in – even if this sometimes means going against the tide.

June Ambrose

Award-winning creative director and costume designer June Ambrose reflects on her successful career in fashion. June’s talent and vision has led her to work with some of the world’s most famous names in music and entertainment. Sharing her process for carefully nurturing creativity, she reflects on how her rise has been driven by perseverance and an unyielding passion for using her craft to tell stories.

What does it take to get to the top?

UBS Craftmakers is a new series of short films featuring a captivating array of world-class individuals. Some you know and love – like seven-time Formula One World Champion Lewis Hamilton. Some may be less familiar. But all have reached the top of their field, and profoundly influenced their culture, whether that’s through artistic innovation like neon artist Chankalun or pushing the boundaries of storytelling through fashion like June Ambrose. 

What connects these people is their unparalleled discipline and dedication. The passion they pour into their work over many years. Above all, the relentless pursuit of knowledge, technical excellence and new ideas that’s needed to master your craft today. 

Connecting what matters

When you create, inherit or manage wealth, you have opportunities to pursue bold and meaningful undertakings. We can help you tap into deep networks within Wealth Management, Asset Management and the Investment Bank to access industry-leading experts and spark connections with like-minded peers.