Spotlight on lower-tier cities: spending habits, trade-up trends and brand choices
China's lower-tier cities are critical to the consumption story. How have spending habits and brand preferences changed post pandemic?
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Highlights from recent China 360 tours
Mobile Robotics Tour with founders, CEOs and senior executives from fast-growing domestic companies including an autonomous driving firm, a humanoid robotics company, a robot vacuum cleaner company, a domestic LiDAR startup, plus insights from early-stage investors in China tech.
China Luxury Virtual Tour with the CEO of a luxury shopping mall, several major international luxury brands, a duty-free expert, a whisky/cognac expert, the founder of a popular athleisure brand, a baijiu consultant, and a brand influencer with nearly 4m+ followers on social media.
Our approach
China's lower-tier cities are critical to the consumption story. How have spending habits and brand preferences changed post pandemic?
Consumption potential of the elderly underappreciated; ageing has its macro toll but pockets of opportunities available to meet new demand
Livestream to gain more gross merchandise value share; and a win for consumers and KOLs; but returns doubtful for merchants and platforms under pressure to up their game.