We launched UBS Next in October 2020 to identify new venture opportunities within the start-up ecosystem and to further enhance technology-driven growth. This fourth investment now is into U.S.-based Trust & Will, a fully digital estate planning platform.
“Trust & Will’s platform helps to further digitalize and personalize an increasingly important aspect of wealth management: estate planning,” said Mike Dargan, UBS Group Chief Digital and Information Officer. “With this investment, we are exploring services beyond banking where we can partner to deliver real value for our firm.”
Trust & Will’s platform provides an easy, fast, and secure way to set up trusts, wills, and guardianships online in the US. The company's platform modernizes estate planning with a design-first approach, layered on top of customer support that helps families customize documents to meet their needs, while ensuring they adhere to individual state guidelines.
“We are excited to be the newest member of UBS’s portfolio of fintech companies,” said Cody Barbo, Founder and CEO of Trust & Will. “With their investment and expert guidance, we will continue to develop innovative solutions to better serve our members and make creating a legacy, an accessible and achievable feat for American families.”
This investment is the latest in a series of investments made by UBS Next in areas ranging from distributed ledger technology to digital wealth advisory.
About Trust & Will
About Trust & Will
Trust & Will is a modern approach to digital estate planning, offering legally valid documents designed and approved by estate planning attorneys to adhere to individual state guidelines. Since 2017, more than 300,000 Trust & Will members have created an online estate plan to set up their family legacy. We make estate planning simple, affordable, and accessible by providing a secure way to set up a plan online in minutes, using bank-level encryption that protects customer data and complies with the highest security standards, including SOC2. Trust & Will is the official estate planning benefit provider for AARP members and is a proud partner of several leading financial institutions, including Northwestern Mutual and Haven Life.
