Street talk
How Carvajal Empaques builds trust and creates better communities
Pedro Carvajal
- Company: Carvajal
- Title: CEO
- Industry: Paper & Packaging, Real Estate and technology
- Founded: 1904
- Family generation: fourth
- Turnover in 2019: 1280 million euro
4 big takeaways
Build trust by listening
One of most important steps in any philanthropic journey is to listen to the people you're seeking to support. Imposing solutions on people breeds mistrust and discontent. By listening first, you're showing you truly value their input and ideas.
Discuss solutions
Once you've learned more about people's situations and needs, it's time to get down to the business of discussing solutions with the community. Set up regular meetings, workshops and focus groups to discuss potential solutions. You might also conduct surveys to clarify the information you've gained from those discussions.
Act on your findings
Listening and discussing with the community is only the start. All that effort will mean nothing if you don't act on it. And it will destroy the trust you've worked so hard to build. So use everything you've discovered to create a plan for delivering solutions – then make sure you work as a team to implement them.
Collaborate with public bodies
The challenges people face are too big for one company to tackle. So reach out to other organizations – public and private – and discuss your goals, ideas and projects. Connecting with others is likely to spark new initiatives, whether that's expanding a current project or creating a new one.