Decade Ahead

The 5Ds and asset class expectations

Moving lights on a road

The 5Ds

The 5Ds—debt, deglobalization, demographics, decarbonization, and digitalization—will be significant forces in the decade ahead that present opportunities and risks for investors. In aggregate, we expect them to lead to higher growth and periods of higher inflation over the long term.

Debt: A growing concern

Fueled by the extraordinary fiscal stimulus following the COVID-19 pandemic, aging populations, and increased defense spending, government debt has grown considerably since the beginning of the decade.

With debt levels now much higher, governments have reduced capacity to deal with a future recession or inflationary shock. There is therefore a greater risk of swings in long-dated government bond yields on periodic fiscal sustainability concerns. Higher taxes could be one way of accounting for higher debt levels.

With a higher risk that governments lean on central banks to finance deficits, we advise boosting exposure to real assets (including equities, real estate, infrastructure, and gold) in portfolios, as they have a greater chance of matching or exceeding rates of inflation than cash or fixed income.

The chart shows global public debt in % of GDP, with the global average as a dotted line, US debt expected to climb over 120% by 2027 and China seen exceeding 110% by 2027 according to the IMF. This suggests global debt is seen on a rising trend in the coming years, driven by the US and China. Source: IMF, UBS, as of November 2024.

Deglobalization: Shifting paradigm

In recent years, the world has become less global, influenced by the pandemic, rising nationalism, geopolitical tensions, and technological changes. These factors have led countries to prioritize domestic interests, resulting in increased trade barriers and protectionist policies. The election of President Trump, with his “America First” approach, could further accelerate these changes.

Active conflicts in regions such as Eastern Europe and the Middle East add to this trend, creating instability and discouraging international collaboration. Technological advancements, while facilitating global communication, have also enabled more self-sufficient economic strategies.

Any increase in trade and capital flow restrictions could lead to higher costs for consumers and businesses, slower global growth, and increased inflation. We also expect in­creased spending on defense to raise lev­els of debt and inflation.

Despite these challenges, deglobalization offers growth opportunities in certain sectors. As countries focus on cyber and national security, investment and innovation in these areas may rise, creating new growth avenues. Companies involved in reshoring, automation, and national security could benefit from increased demand.

The line chart shows US imports from China and Mexico in USD millions, using a 12-month moving average. US imports from Mexico have steadily increased and surpassed those from China in 2023. This reflects a shift likley influenced by US-China trade tensions. Source: Bloomberg and UBS, as of November 2024.

Demographics: Longevity in focus

Demographics are slow-moving, but we have already seen significant shifts in demographic patterns since the turn of the decade. According to the UN, the global population over 65 has grown by around 100 million in the past five years.

The combination of aging populations in the US, Europe, and North Asia with young and fast-growing populations in Africa and South Asia is likely to present both challenges and opportunities. How societies—individually and collectively—choose to manage migration will play an important role in determining the impact on economic growth and inflation.

For investors, we expect aging populations in the developed world to contribute to the growing emergence of a transformational innovation opportunity in the field of human longevity.

The line chart displays the working-age population (ages 15-64) as a percentage of the total population from 1970 to 2060, including UN projections. Eastern Asia: Peaked in 2010 and is experiencing a steady decline. Southern Asia: Expected to peak in 2031. Africa: Likely to see steady growth until 2060. Europe and Northern America: Continue to decline in working-age population proportion. These regional demographic divergences may present potential opportunities. Source: United Nations, Department of Economic and Social Affairs, Population Division (2024), UBS.

Decarbonization: Power and resources

Since the start of the decade, renewable energy has accounted for a greater share of the global energy mix, with fossil fuels accounting for a lesser share. Looking ahead, we anticipate that regulatory pressure to decarbonize will persist, and several factors could drive up the prices of scarce resources, including resource protectionism, environmental taxes, higher insurance costs, and restrictions on certain energy sources.

It remains uncertain whether societies are prepared to accept higher energy costs, especially if energy demand rises owing to increased use of artificial intelligence. Despite these challenges, the substantial investment needed to meet rising energy demand and sustainability goals could also stimulate economic growth.

We believe the biggest investment opportunity in the field is with power and resource innovation.

The bar and line chart shows the breakdown of energy contribution by source in TWh and the share of total renewables in the electricity mix from 2019 to 2024. Fossil fuels dominate, but the share of renewables, including wind, solar, and other sources, has steadily increased, reaching over 30% by 2024. Source: This data is sourced from Ember, UBS as of November 2024.

Digitalization: The AI revolution

We believe artificial intelligence could prove to be one of the most influential innovations of the century. While most market attention so far has focused on the firms enabling the technology, we ultimately expect AI to drive efficiency, innovation, and new business models across sectors, from automating routine tasks to enabling advanced data analytics.

If AI’s potential can be realized, we believe it could augur a productivity revolution, and contribute to lower prices for various goods and services and higher rates of economic growth. Historical examples can provide some context for the potential magnitude. The PC increased labor productivity by 18% from 1986 to 2000, and the internet by 20% from 2000 to present. Assuming a 15% productivity boost from AI, we estimate the value creation could amount to USD 4.4 trillion.

For investors, at a macroeconomic level, we believe the AI revolution is likely to help lower inflation, boost growth, and therefore result in higher real interest rates in the years ahead. At a company level, we see potential across the enabling, intelligence, and application layers.

The infographic illustrates the decreasing timeline from innovation to productivity growth for various technologies. The steam engine took the longest at 61 years, electricity took 32 years, and the PC/Internet took only 15 years to impact productivity. However, JPMorgan estimates that AI will only take 7 years to impact productivity meaningfully, highlighting the accelerating pace of technological impact. Source: Crafts (2021), NBER, BEA. Data as of December 2023.

Asset class expectations

Since the beginning of the decade, cash returns have struggled to surpass inflation and bonds have faced headwinds from rising interest rates. In contrast, equities have thrived, and private markets and commodities have offered robust returns. Looking ahead, we expect equities and private markets to continue to offer the highest potential returns.

Explore more of the Year Ahead 2025 report

In our base case, we expect sustained economic growth in the US, supported by healthy consumption, loose fiscal policy, and lower interest rates. Tariff threats are a headwind for Asia and Europe. If imposed, they could be partially offset by reactive stimulus measures in China. We expect growth in Europe to modestly improve as interest rates fall

A Trump presidency, coupled with Republican control of Congress, has the potential to reshape the global economic and geopolitical landscape. Key policy areas in focus for investors include tariffs, fiscal policy, deregulation, monetary policy, and international relations.

The 5Ds—debt, deglobalization, demographics, decarbonization, and digitalization—will be significant forces in the decade ahead that present opportunities and risks for investors. In aggregate, we expect them to lead to higher growth and periods of higher inflation over the long term.

Since the beginning of the decade, cash returns have struggled to surpass inflation and bonds have faced headwinds from rising interest rates. In contrast, equities have thrived, and private markets and commodities have offered robust returns. Looking ahead, we expect equities and private markets to continue to offer the highest potential returns.

Entering 2025, we believe stocks still have more to go, with our base case expectations of growth (despite tariffs), lower interest rates, and AI advancements. In fixed income, we think there is an opportunity to lock in yields for quality bonds. In currencies, while the dollar may remain strong in the short term, we believe it is looking stretched and advocate for selling it at further strength. We also like gold as a diversifier. Finally, we think the global real estate outlook looks promising.

Taking a step back, while these investment ideas present compelling cases for immediate action, developing a strategic plan that links goals with strategies can improve investors’ chance of success and help them stay focused on the bigger picture amid potential market turbulence.

We aim to provide the direction of travel for the economy and asset classes against a wide range of market outcomes ahead. The upside scenario would see lower taxes, deregulation, and trade deals adding to a positive market narrative built on solid growth and continued investment in artificial intelligence, while the risk scenario is that trade tariffs, excessive fiscal deficits, and geopolitical strife will contrib­ute to higher inflation, weaker growth, and market volatility.

Mockup of Year Ahead 2025 publication

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In this Year Ahead, we look at key developments that we believe will shape the next stage of these “Roaring 20s,” including US political change, falling interest rates, and transformational innovation in artificial intelligence and in power and resources.

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Year Ahead 2025: UBS House View
Chief Investment Office GWM  |  Investment Research

This report has been prepared by UBS AG, UBS AG London Branch, UBS Switzerland AG, UBS Financial Services Inc. (UBS FS), UBS AG Singapore Branch, UBS AG Hong Kong Branch, and UBS SuMi TRUST Wealth Management Co., Ltd.