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We expect gold to build on its gains in 2025. Lower interest rates, persistent geopolitical risks, and strong dollar-diversification trends likely see investor and central bank buying continue. Outside gold, we also see long-term opportunities in copper and other transition metals, with demand increasing alongside higher investment into power generation, storage, and electric transport.

Further upside for gold

Gold prices have consolidated in the range of USD 2,600-2,700/oz recently, but we continue to see higher prices ahead.

The latest International Monetary Fund data suggests global central banks’ gold purchases in October rose to the highest level this year, while China returned to the market in November after a six-month hiatus. With the ongoing de-dollarization trend among central banks and private asset managers, we estimate their demand can be sustained well above the prior decade’s average. Additionally, we see other traditional drivers of gold like lower real interest rates, fading dollar strength, and rising geopolitical uncertainties reasserting themselves in the year ahead.

We think prices could rise to new highs in 2025, also underpinned by a step higher in exchange-traded funds inflows, following the strongest net inflows in the September quarter since 1Q22.

The infographic shows the amount of gold purchased by world central banks in metric tons. It compares the yearly average over the past decade and the estimate for the current year, 325 and 900 metric tons respectively. Source: The data is sourced from IMF, World Gold Council, as of November 2024.

More in metals

Industrial metals have faced headwinds in recent months, as weak economic data from China and fears of a cutback in US climate-related spending have outweighed concerns about longer-term supply shortages. However, in 2025, we believe tightening fundamentals will again support metal prices as the global energy transition continues and the number of new mining projects disappoints. For example, we see copper prices reaching a near-record USD 11,000 per metric ton by end-2025. We also see opportunities in more niche minerals like manganese, rare earths, and lithium. Owing to the complexities of attaining direct exposure, we prefer buying select miners and processors that have exposure to these metals.

Oil: Higher prices on supply disappointments

Consensus expects the oil market to be oversupplied next year. But we think that current low prices could lead to lower supply growth than expected in the US. OPEC+ remains cautious about increasing supply if the market cannot handle it and has therefore extended voluntary output cuts until April. Renewed sanctions on Iran and Venezuela could also affect supply.

Meanwhile, solid economic growth, global interest rate cuts, and fiscal stimulus measures should moderately increase oil demand. With financial positioning in oil currently low, we expect moderately higher crude oil prices in 2025 and favor yield-generating strategies that take on the risk that the oil price will not fall below a certain level.

Watch the video

Gold has had an incredible year – its shine brightened by ongoing demand from central banks and geopolitical tensions. But can the forces that propelled gold to new heights keep it shining bright in 2025? UBS GWM CIO APAC Head of Investment Advisory & Content Wayne Gordon discusses investing in gold in the coming year.

More investment ideas

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Position for lower rates

13 Dec 2024

We expect central banks to cut interest rates further in the year ahead, reducing cash returns. We believe investment grade bonds offer attractive yields and expect mid-single-digit returns in US dollar terms. Diversified fixed income strategies and equity income strategies can also help investors sustain portfolio income.

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More to go in stocks

13 Dec 2024

We expect the S&P 500 to reach 6,600 by the end of 2025, around 8% higher than current levels. Tariff proposals should continue to contribute to volatility for European and Chinese markets, but we see value in maintaining diversified exposure to Asia ex-Japan. In Europe, we like EMU small- and mid-cap stocks and Swiss high-quality dividends.

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Transformational innovation opportunities

13 Dec 2024

We expect significant and sustained profit growth in the transformational innovation opportunities of (1) Artificial intelligence and (2) Power and resources. By investing in these areas, we believe investors can earn strong long-term returns.

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Sell further dollar strength

13 Dec 2024

While the US dollar may stay well bid in the near term, we believe its current valuation is stretched. We recommend investors use periods of further strength to reduce US dollar exposure through strategies such as hedging dollar assets, switching USD cash and fixed income exposure to other currencies, and utilizing options.

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Time for real estate

13 Dec 2024

We think the outlook for global residential and commercial real estate investments is bright. With declining and constrained supply paired with rising demand, we see opportunities in sectors including logistics, data centers, and multifamily housing. Investors should focus on strategic acquisitions and diversification to capitalize on these favorable market dynamics.

Explore more of the Year Ahead 2025 report

In our base case, we expect sustained economic growth in the US, supported by healthy consumption, loose fiscal policy, and lower interest rates. Tariff threats are a headwind for Asia and Europe. If imposed, they could be partially offset by reactive stimulus measures in China. We expect growth in Europe to modestly improve as interest rates fall

A Trump presidency, coupled with Republican control of Congress, has the potential to reshape the global economic and geopolitical landscape. Key policy areas in focus for investors include tariffs, fiscal policy, deregulation, monetary policy, and international relations.

The 5Ds—debt, deglobalization, demographics, decarbonization, and digitalization—will be significant forces in the decade ahead that present opportunities and risks for investors. In aggregate, we expect them to lead to higher growth and periods of higher inflation over the long term.

Since the beginning of the decade, cash returns have struggled to surpass inflation and bonds have faced headwinds from rising interest rates. In contrast, equities have thrived, and private markets and commodities have offered robust returns. Looking ahead, we expect equities and private markets to continue to offer the highest potential returns.

Entering 2025, we believe stocks still have more to go, with our base case expectations of growth (despite tariffs), lower interest rates, and AI advancements. In fixed income, we think there is an opportunity to lock in yields for quality bonds. In currencies, while the dollar may remain strong in the short term, we believe it is looking stretched and advocate for selling it at further strength. We also like gold as a diversifier. Finally, we think the global real estate outlook looks promising.

Taking a step back, while these investment ideas present compelling cases for immediate action, developing a strategic plan that links goals with strategies can improve investors’ chance of success and help them stay focused on the bigger picture amid potential market turbulence.

We aim to provide the direction of travel for the economy and asset classes against a wide range of market outcomes ahead. The upside scenario would see lower taxes, deregulation, and trade deals adding to a positive market narrative built on solid growth and continued investment in artificial intelligence, while the risk scenario is that trade tariffs, excessive fiscal deficits, and geopolitical strife will contrib­ute to higher inflation, weaker growth, and market volatility.

Mockup of Year Ahead 2025 publication

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In this Year Ahead, we look at key developments that we believe will shape the next stage of these “Roaring 20s,” including US political change, falling interest rates, and transformational innovation in artificial intelligence and in power and resources.

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Disclaimers

Year Ahead 2025 – UBS House View
Chief Investment Office GWM  |  Investment Research

This report has been prepared by UBS AG, UBS AG London Branch, UBS Switzerland AG, UBS Financial Services Inc. (UBS FS), UBS AG Singapore Branch, UBS AG Hong Kong Branch, and UBS SuMi TRUST Wealth Management Co., Ltd.