This 15-points checklist helps you ensure that the standard components used for publishing your digital content comply with the guidelines for accessibility. 

Browser title
The head title of the page adequately and briefly describes the content of the page.
Headings
The page has a visual main heading, all text that looks like a heading is marked up as heading. The heading hierarchy is meaningful and no levels are skipped.
Think mobile for a good structure
When composing a layout, make sure you consider the logic of the grid control – otherwise, content components that belong together may be displayed in a false order.
Data tables
Tables are used to represent actual tabular data, with rows and columns of related information. Our template is prepared for simple, responsive and accessible data tables.
Forms, labels, and errors (including search fields)
have clear labels, and clear instructions.
Image text alternatives
Images, illustrations, icons, charts, etc. have an alternative.
Images with text
Text is used instead of text graphics for content.
Alternatives for infographics
Complex images, infographics and charts require more detailed description than are possible in the alt text.
Link lists
Accessible link lists are supported by a built-in function of the content management system.
Text lists
Accessible text lists are supported by a built-in function of the content management system.
Multimedia (video, audio podcast) alternatives
Captions and a text transcript are provided.
Linked documents (PDF)
The document for download is accessible the same way as the web page itself.
Link text
must be meaningful and self-explanatory.
Link behavior
The default setting for links – Open in current window – should always be used.
Using color
Making sure that colors on your web pages are accessible for your users is a really important aspect of a well executed visual design.

Benefits of accessibility

  • Reach more users and gain a competitive edge.
  • Be more easily understood with clearly structured content and simple language.
  • Increase user retention with content that is succinct and easier to read online.
  • Be better positioned in search engines as content indexing is at its best.

Within UBS, accessibility standard covers the following:

  • all online content (web pages, images, video, audio) managed by UBS;
  • digital documents such as PDF's;
  • email campaigns;
  • applications, interfaces, navigation elements;
  • third party portals, third party produced documents, managed by UBS.

Marketing Platforms Web Accessibility Guideline

Policy: 9-G-008820

UBS.com responsive template

  • The template actively supports web accessibility.
  • Technical requirements are all covered, e.g.: keyboard-operability.
  • Design requirements are covered, e.g.: color-contrast of elements.

About this 'Quick accessibility checklist'

This ‘Quick checklist’ is a summary of the official Web Content Accessibility Guidelines (WCAG), tailored to the available functionality of the content management system. Our digital content needs to meet all the criteria defined in W3C WCAG Version 2.1 Levels A and AA.

UBS Digital Accessibility Guild

Related external links

Disclaimer

This checklist presents our recommendation for implementing accessibility principles and techniques for WCAG conformance. The language used here significantly simplifies and condenses the official WCAG 2.1 specification and supporting materials to make it easier to implement and verify for web pages.

These checklist should not be referenced in policies. While this is a useful resource for implementation of WCAG, it is not a comprehensive policy checklist. Official WCAG documentation provides much better mechanisms for implementing accessibility into policy or law.