screenshot of the homepage switzerland

Overall goals

Our global and country homepages are branded, stand-alone properties that:

  • Show a range of products and services at a glance and provide users with simple and easy navigation to underlying sites.
  • Provide users with discrete, value-added content that supports brand proof-points.
  • Promote global or country specific campaigns in a flexible and easy to manage manner.
  • Allow the localizing of content and messages to specific needs in a given country.
  • Ensure optimzed display of the homepages, no matter what device is being used.

Client centricity

Our homepages are a portal for all stakeholders. However, the focus is on the needs of clients and prospects.

  • Client-oriented content such as country-specific campaigns and services as well as our capabilities have a high visibility.

Corporate communications

The set-up of our homepages ensures that key pieces of corporate information (e.g. ad hoc news or financial results) can be prominently featured on the global as well as on country homepages.