Shorten the URL

illustration with scissors cutting an url
www.ubs.com/art
Marketing url

Examples

Standard URL

https://www.ubs.com/ch/en/private/accounts-and-cards/creditcards.html

Marketing URL

www.ubs.com/cards

Standard URL

https://www.ubs.com/global/en/investment-bank/electronic-trading/pm-awards.html

Marketing URL

www.ubs.com/preciousmetals

Standard URL

https://www.ubs.com/ch/en/private/accounts-and-cards/bundles/key4.html

Marketing URL

www.ubs.com/key4

Key characteristics

Customized URLs’ are created by using one’s product or service name, which increases the brand visibility, as prospective clients and regular ones can share and recognize the link consisting their brand name in an instant.

  • Structure
    www.ubs.com/'marketing url name'
  • Marketing URL can be displayed in the footer of the page

Crosslinks

Reference for publisher

Never use a marketing url for a link in aem

AEM view

Internal links should be generated using the option "Select Path"

AEM view