Note

Always set-up the URL in english!

Don't change URLs of pages that are live without appropriate redirects - beware of the consequences (e.g. broken links)!

Description

  • Top-leve URL structure is predefined for the entire website and includes country (or "global"), language and division.
  • Smart and concise URLs support users and search engines to understand the relevance of a page

How to use it

  • Keep folder structure rather flat
  • Keep the sections of the URL short and snappy
  • Always set-up the URL in english
  • Put main keyword at the beginning
  • Separate words with a hyphen "-"
  • Only use lower case characters

What to avoid

  • Do not use other languages than english for the URL
  • Do not use special characters except a-z, 0-9 and -
  • Do not use abbreviations or other elements which are not self-explaining
  • Do not use underscores to separate words
  • Do not capitalize words
  • Do not stuff URL with keywords

Reference for publisher

Page properties view

Exclusion of search engines

Page properties view

Canonical URL

Canonical links are used on pages with similar content and highlight to search engines that the main content is located on other pages. 

This property allows you to define a preferred page for SEO purposes and shows whether other pages have defined this page as a preferred page.

Search - fall-back text in SERP when no content snippet

Page properties view

If no content snippet is available for the search engine, we can enter a "meta description" in the page properties

Integration FAQ Mark-up on ubs.com pages with an accordion component

Page properties view
  • FAQ pages are listed in a highlighted way as google search results.
  • Valid FAQ microdata markup is only generated if an accordion is defined on the page.
  • The accordion needs to contain questions (via Accordion split text) and answers inside the respective accordion split sections via Text with Image, Teaser or Link List component (with Links or List items).

Assets that should not be indexed

If possible, documents that are NOT to be indexed should be stored in the /static/noindex folder. This will be excluded from indexing by robots.txt. If this folder does not fit, a folder /noindex/ can be placed anywhere - this will then be automatically excluded with the existing rule.

https://author.inter.cmuintra.ch/damadmin#/content/dam/static/noindex 

Note

SEO - Guidelines