Key characteristics
Key characteristics
- On the highest level, the information on our public websites is organized by location.
- Content is either global or specific to a country.
- Within countries, content is split among divisions.
- Divisional content is created in the appropriate place within the divisional structure either on global or on country level.
- Distinct themes can be clearly separated by using multiple sites that have their own contextual navigation.
- Corporate content is grouped into “About UBS” and "Careers". All corporate content is created in the appropriate place under these categories.
- Content with cross-divisional relevance may be placed outside the divisional structure.