
How it works
How it works
- Link lists consist of an optional title and a set of links.
- They can be displayed with an icon associated to the link or with an additional icon associated to the whole list.
- Different layouts are available.
How to use it
How to use it
- Use link lists at the end of a piece of text to ensure the reading flow is not interrupted.
- Give each link list a short title.
- Use meaningful, concise phrases or keywords for link text and create a clear call-to-action.
- Link-text must be self-explanatory
(if not possible: title attribute - see example 2 - or hidden text for screen readers can be added) - Always indicate the file type of a download link, e.g.: ‘UBS Group Report 2016 (PDF, 350 KB)’.
- Use the UBS standard icon set.
- Don’t use a link list just for one link.
- Don't use meaningless link text like 'more‘ or ‘Download’.
- Always indicate clearly and concisely the target of the link like the page name e.g.: ‘Cards services’
- Try to avoid more than 5 entries per link list.
- Try to avoid long phrases or complete sentences.
Editor has full control
This label indicates that the editor has full control and a thorough editing is necessary.
Reference for publisher
Reference for publisher

Always indicate the target clearly. For example, "Find out more" is not clear enough. It is possible to insert an additional "hidden text" to the link text that will be read by a screen reader. Find this option in the "Link" tab.