Search flow process

Flow process from Content owner to search result: Process with all participants, see description of the participants in "how it works"

Key questions for content owners

Ask yourself: 

  • Do the site’s links, pages, and content match what any person would expect to see on your website?
  • Does the use of keywords match how most visitors would use the keywords?
  • Does your page help to deliver any type of value or satisfaction to a searcher?

Key message for platform and quality manager

Those responsible for the technical platform and quality management must ensure that the website is free of problems that hinder the user experience of searchers in the areas of

  • mobile usability, 
  • loading speed, 
  • website security,
  • page faults and 
  • broken links.

How it works

UBS Marketing management

The content owner anticipates what users are looking for and how the search engine will assess relevance

ubs.com sites

Designed to improve the experience searchers have on each website

Spider robot

A spider robot is a bot that crawls the website to gather important data

Data base

Web crawlers copy pages for processing by a search engine, which indexes the downloaded pages 

User / Visitor

The visitor wants information on a specific topic

Search query

The visitor enters keywords that the search engine should search for

Search engines

The search engine looks for high-quality content that is relevant to what searchers want to find

Search result

The best search results are listed at the top

Crosslinks