Positive impacts | UBS Global

Browser title

Meta title shown on the browser

Meta title shown in google search

Browser title / Meta tag <title>

The meta tag <title> is the most visible element within the search results page items. The purpose of the title is to communicate the subject and the source of the content in a very concise way. The title should include the main keyword and the brand name.

What to consider

Place the main keyword at the beginning of a title. This way users and search engines can directly identify the subject and judge if the site contains relevant information for the query.
The title should not have more than 50 to 60 characters so that it is not cut-off on the search engine results page.
Sometimes less is more. A short title with less than 50 characters makes sense if it is a concise description of the content.
The title has to be unique. If the search engine cannot recognize, which web page is the most important one it will reduce the relevance of all web pages with the same title.

Browser title is composed out of the following data

If browser title is not defined, it will be automatically generated as follows.
Example:
Individuals and families | UBS United States of America

Part one: "Individuals and families" is generated from the page title
Part two: " | UBS " is based on a keyvalue
Part three: "United States of America" is generated from the "Country Homepage title"