Text length

Providing users with text line lengths of 80 characters or fewer is one step toward more readable text on a site.

By setting line lengths to support readability, sites will encourage users to learn more about their products and services.

Well readable

Descriptive simplified graphic on the topic

Optimal line length

Between 50 and 80 characters, inclusive spaces
descritive grafic showing best use of text between 50 and 80 characters

Optimized example

What inspires us?

Our purpose.

Reimagining the power of investing. Connecting people for a better world. This is our purpose. This is UBS.

These are not just words. It’s guiding everything we do, where people and ideas are connected, opportunities are brought to life and where our thought leadership can be impactful. The experience you can have every day.

Who inspires us?

Our employees.

It’s our differences – who we are, the experiences we have and bring and how we think – that move us forward. We value what diversity brings and make sure your passion, commitment and hard work are encouraged (and rewarded).

We also believe that collective ideas bring results and drive progress: great work is never done alone.

Each of us is more than one person, we’re more than ourselves.

Join us to fulfil your potential, and purpose.