Organizing principles
On the highest level we group our content by location first and then by division.
Site types
As central property, our public website, groups core divisional and corporate information. It is surrounded by microsites and applications.
Geotargeting and language detection
We are dealing with an international audience and need to provide our clients with the best experience. Geotargeting lets us redirect our visitors or switch language according their country.
Channels & Devices - Display options
The display of components and sections in channels and devices can be maintained individually.
URL-design guidelines
Smart and concise URLs support users and search engines to understand the relevance of a page.
Link behavior
The default setting for links – Open in current window – should always be used.
Marketing URL
Marketing URLs are intended to make it easier to advertise services, programs, or other high traffic areas of the website.
Responsive behavior - Viewports
The responsive public website template fully responds to different viewports (browser window). Based on the width of their browser window (viewport) users will always see the appropriate version.