Functionality
Browser titles are
Browser titles are
- shown in the window title bar in some browsers
- shown in browsers' tab
- shown in search engine results
- used for browser bookmarks/favorites
- read by screen readers
- In the web page markup they are the "title" within the "head".
Browsers' tab and Favorites
Browsers' tab and Favorites

Search result
Search result

System support
System support
- By default, “General – Page Title” | “Topic Page – Page Title” is used, what is in general a good browser title.
- This can be previewed and overridden in the Search and SEO tab.
What to check for
What to check for
- Check that there is a title that adequately and briefly describes the content of the page
- Check that the title is different from other pages on the website, and distinguishes the page from other web pages
How to check
How to check
- In the AEM page properties tab “Search and SEO”
- If you have a browser that displays the page title in the window title bar by default, use that browser.
- If your browser doesn't have a title bar, you can try one of these:
- With your mouse, hover over the browser tab to see the full page title.
- Display the Add Bookmark dialog box, which includes the title. In most Windows browsers, press Ctrl+D. In some Mac browsers, press cmd+D to get the Add Bookmark dialog box.
System provides good defaults
This label indicates that the system provides already good defaults and that editors can rely upon them.
Editor fine tune
This label indicates that a fine tuning is necessary and that the proposed checkpoints need manual verification.
Reference for publisher
Reference for publisher

There is flexibility on what makes a good page title. Best practice is for titles to be "front-loaded" with the important and unique identifying information first.
Examples of better browser titles:
- Our Service Wealth Solutions | UBS United Kingdom
Examples of poor browser titles:
- Welcome to UBS UK Wealth Solutions Services
- UBS UK | Wealth Solutions | Services